
I like sports. I don’t follow soccer (or any other sport) fervently, or really at all, but I enjoy watching a good game. But I had not realized the extent of soccer fanaticism until I was in the middle of the World Cup in Joburg.
I became interested in soccer tourism when the transfrontier conservation areas in southern Africa created a brand specifically to market wildlife safaris to World Cup fans. Come for the soccer and stay for the safaris – or something like that. The brand is “Boundless Southern Africa” – an idealistic construction of grand, wild notions of untamed Africa – available at a park near your favorite soccer stadium! As plans for the Cup proceeded, the language around the ways in which South Africans would benefit grew more and more generous and was extended to surrounding countries. So I wanted to see if such promises would be realized – that is, who might profit, and who might struggle.
There are larger economic issues here – like, for example, the fact that the South African government’s bid book to FIFA (whom I am increasingly convinced is clearly some form of soccer mafia) claimed that the cost of upgrading stadiums would be about 1 billion rands. In the end it was more like 16.5 billion. Where *did* that money come from, in a country that includes in radio broadcasts announcements about which traffic lights are ‘out’ because of power shortages?
There are also small, less visible layers – and these tend to be the ones in which I am most interested. So I spent six days wandering around Joburg, walking around stadiums and malls and fan parks, stopping at intersections and chatting to guys selling flags and vuvuzelas to passing cars, and trying to get a feel for what the money trail might look like to the average street trader.
I forced myself to spend the better part of a day in Sandton, the northern suburb regarded as a hub of tourist hotels and “safety” – but also the temporary home of a group of women who were knitting (and teaching others to knit) stocking caps striped with the colors of the South African flag. I wanted to find and talk with them, which turned out to be a bit more of an adventure than I thought. Eventually I found them in rocking chairs on a patch of carpet in the middle of a mall hallway, selling caps for 120 rands, 50 of which went to the knitter. Not bad.
On the taxi ride back to where I had left my car, the issue was neatly summed up for me by my driver when I asked him if he thought people would benefit from having the World Cup here: “I think that those who already have money will make more money,” Musi stated, directly and without bitterness. He pointed out that government had been making efforts to clear the streets of informal traders because they wanted the place to “look nice” for tourists, adding that most of those who sell on the street are foreigners. This gave an ominous undertone to the street sweeping, as if those from abroad (who may or may not have legal papers) could be easily removed with the trash.
The Ellis Park Stadium is located just east of the city center, where I went on the day of the Argentina-Nigeria match. A 4pm start time meant that roads around the venue had been closed since 10am and there were police cars parks at every intersection, manned by at least 2 men (and an occasional woman) in uniform. As I walked closer to the stadium itself and found myself in the middle of a festive group of Argentines, I began seeing men selling vuvuzelas, flags, packets of cookies and nuts, and painting faces with stripes of national colors. I stopped to chat with a group of three young men wearing neon green t-shirts carrying black dufflebags full of earplugs. They were working for a registered company, but we talked about making money on the street. Chris, the most vocal of the three, told me that he didn’t think today’s match would yield much. “Even me, if I’m not working for this company, I would go home and sleep, you know, this area, Hillbrow, no one wants to come here, it’s dangerous, with gangs and even me, I don’t like it, the tourists won’t come.” The growing crown of Argentines seemed to conflict with his assessment, but he also talked about how difficult it was to get permission to sell on the street, with FIFA’s permitting requirements in concert with the City of Johannesburg restricting all commerce – especially, of course, regulation of FIFA-logo merchandise, but other items as well.
Just up the sidewalk from us, a policeman had taken interest in a man selling powder blue and white flags of various sizes. The cop began folding them up, as if to take them – which another policeman had told me was their policy, to confiscate and destroy. As the policeman circled, a man with a bag full of cookies and snacks next to us zipped the flap over them so they were not visible. And over the flags, there seemed to be some kind of slow negotiation going on; I was trying to watch intensely out of the corner of my eye. “You see? You see?” Chris interjected. “He’s just taken money, this one [the policeman], now he’s leaving him to sell.” And it was true – pocketing some rands led the cop to meander on his way, leaving the flags spread out on a bench. “But this, it’s too much, why can’t he let them sell?” Chris added. “Because how can people make money? If you can’t make money you have to steal. And it’s better to sell than to steal.”
The one way around this need for permits seemed to be face painting. Apparently, carrying around some small cups of color and a brush did not meet the standard of illegal commerce. “This, it’s just creative,” one policeman told me, “There’s nothing we can do about that.”
Soccer City – the tiled calabash-influenced stadium in Soweto that seats 90,000 people – was another story entirely. The stadium has the feel of being in the middle of nowhere, surrounded by highways and wills made of mine tailings and pools of water turned colors not found in nature by the seepage of minerals and chemicals over years of extraction. It’s also dusty. Very, very, dusty. I took a combi – a minibus taxi crammed with people – because there would not be a place to park. I couldn’t take the train without a ticket to the match. I couldn’t park in the park-and-ride-or-walk lots without a ticket to the match. And because I was going to leave when the game started, I couldn’t take the bus because, well, they don’t run until it’s over. Police were turning cars back from the main road probably at least 4-5km’s away from the stadium, and only let us thru because there was one lucky soul with a ticket in his hand sitting up front. There was also a man with a plastic bag full of blue vuvuzelas ready to sell, but that went unnoticed.
The result of Soccer City’s location is that there is literally nowhere to hide. We walked and walked and walked to get even to a parking area, then walked some more to reach the gated funnel-like paths beginning to fill with Dutch fans decked out in orange. And of course, cops. Everywhere, everywhere there were cops. Walking for two hours, I saw only 2 or 3 brave souls selling flags – and a few face-painters. But the fact that there is no semblance of daily life – flats, shops, restaurants – around Soccer City meant that not only was it hard to access, but it made everything and everyone stand out, in need of a clearly approved, appropriate role to play in the melee. Here, there was no room for selling without permits.
As the match crowd would up, we headed back to the main road to find another combi. But we had to walk even further back than where we’d been left off. By the time one showed up, crawled through the surrounding neighborhoods picking up passengers and parcels, got close to downtown, and suggested we transfer again, I wondered if I might not have walked faster. It took me nearly 3 hours to travel what is, as the crow flies, about 9 kilometers. And all without a match ticket.
I think it’s fair to say that Musi was right – the best indicator of benefit is existing privilege. This, while frustrating and disappointing, is not shocking. At the same time, I did appreciate the excitement for the Cup that was vibrating throughout the city. Flags adorned cars, vuvuzelas started honking at 6am, people were literally dancing and singing in parking lots and on sidewalks. The celebration seemed to transcend racial boundaries – doing the service, as one newspaper article pointed out, of forcing Afrikaner rugby fans to go to Soweto for a soccer match. Certainly there is something to be said for that. But in terms of material benefits, I’m afraid what can be said adds up to ‘not much.’